JULY 13, 2024

3x Your Sales with a Perfect Offer Recipe

READ TIME - 4 MINUTES

I have recently begun my long journey to freedom. There's a lot to share, so let's start from the top. As I've often heard, it's not where you go, it's where you begin.

Let's get started.

Right now I’m reading "Million Dollar Weekend" by Noah Kagan. With every business or personal development book I read, I try to apply some important lessons. Today, we talk about offer validation.

The process to validate a solution can be broken down to a three-part framework:

1. Listen
2. Option
3. Transition

Let's dive in, and discover how to build the perfect offer.

#1 Listen

The first thing you need to do is simple: listen.

In this first phase, your job is to get your customers talking about their problems. To find out if they have unresolved issues, but more importantly, if you can actually solve them.

There are three simple questions you can ask:

• What’s the most frustrating thing about what’s currently going on?
• How would having X make your life better?
• What do you think that X should cost?

Summarize briefly what they've said afterward. For example, you could say, "So you want an easier way to learn how to use your computer.

Listening to your potential customers and noting their problems is crucial, because you are trying to feel their pain and understand how valid your solution would be. The bigger the pain, the bigger the opportunity.

#2 Options

Now is the time for action. Now is the time to provide options.

Now that you have found the pain point, it is time to suggest options to solve the problem.

I'll give a couple of examples:

• I’ll sell you a digital course on how to fix your computer.
• What if I came over and fixed your computer myself?
• I could be your assistant and take over if needed

Throwing out ideas isn’t enough.

You need to understand the outcome of your solutions.

Look for hints of interest, not just a flat yes or no. Seek excitement and willingness to pay

Eye rolls and lower energy from your prospective customers are indicators of low interest. Ideally, your customer should be excited about your solution.

#3 Transition

Now you are ready. Closing the deal should be simple, but not easy.

You know their problem, you have an option that can solve their problem, and you also know that they are excited about it.

Now it’s time to transition to the sale.

Great, you like the idea of me fixing your computer. For $50, I can do it today. Sound good?

If they pay you, that’s Validation success.

But here comes my favorite part of Noah's book: the offer sentence.

The offer sentence

In most cases, an offer can be distilled: Price + Benefit + Time.

Consider these examples:

1. For $25, I’ll teach you how to save an hour a day on your Mac, in just twenty minutes.
2. For $50, I’ll teach you how to write faster, in two hours.
3. For $180, I will provide you six months of {something} by the end of the week.

And this is true even if the price is zero. Justin Welsh is a wizard at this, just read his CTA for The Saturday Solopreneur.

There's no price part because it's free, but the rest is perfect: you'll get 1 actionable tip to start, grow, and monetize your Internet business (benefit) in less than 4 minutes (time).

Putting Everything Together

So now you’ve discovered the three parts of the validation process. These are the critical elements that will convert an offer into a sale.

Start listening to the people around you and with whom you interact most often. Note their problems and suggest solutions that will make them jump off their chairs. Finally, come up with a one-sentence pitch that will do the trick.

As for me? I am happily in the listening phase.

I want to know everything about you and understand what thoughts keep you awake at night and what questions you can't find answers to.

Feel free to reply to this email or DM me on 𝕏.

I’ll read every response. Looking forward to hearing from you.

Action step:

Take your current offer and re-write it according to the format of Price + Value + Time. Then compare it to your current quote and evaluate the result.

If this boosts your conversions, I’d love to hear about it. Email me with your success story.

See you next week!
Ricc

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